What Happened When Jerry Seinfeld Bombed Onstage– How to turn Failure to Success

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Missed opportunities. .. Did you know that failure was the #1 fear of entrepreneurs?

It nearly took Jerry Seinfeld out.

Here are a few “failure” thoughts and how to turn them around.

The Clever Fraud

“What if my client knows I’m sleeping on my brother’s couch?! I feel like a fraud!”

I haven’t met a successful entrepreneur who hasn’t felt like an impostor at some point.  My friend Jon is a $500K global consultant, who jokingly refers to himself as a “clever fraud.”

My friend Jeanne built a $2M business in her bedroom while raising 3 kids. Her Fortune 500 clients still don’t know the actual address of her office.

If you feel you need another degree, more experience or more anything to deliver your service, you don’t.

All you need is to deliver your excellent service, and ignore the voice in your head that is trying to take you out.

And let your clients be the judge.

“But My Launch Bombed”

OK, your email campaign died, your product didn’t get a response, the sale didn’t happen, your prospect didn’t call back…so what.

A 10M guru (you would know the name) said to her vice president, “You know, 80% of the stuff we do around here flops.  It’s a good thing 20% of it works.”

She went from burned-out office drudge to 10M business guru.

She didn’t let “failure” stop her.

Jerry Seinfeld

The first time Jerry Seinfeld walked on-stage at a comedy club as a professional comic, he looked out at the audience, froze, and forgot the English language.

He was jeered offstage.

He returned the following night and closed his set to wild applause.

He never quit.

3 Failure Turn-Arounds.

Failure isn’t failure, if you think like Thomas Edison, who said, “I have not failed. I’ve just found 10,000 ways that won’t work.”

In Silicon Valley, they brag about their failures.

True! If you haven’t failed, you haven’t got your feet wet.

Here are 3 failure turn-arounds that will get you out of deep-freeze mode and into action.

1. Fail small. Fail fast.

Don’t make it life or death. Send out an email or post and see if it works. Have a pre-launch.

Have a beta-program.

Brad Szollose, who wrote “Liquid Leadership,” says Millennials were raised on video games, in which the only way to succeed was to fail again and again. That’s why Millennials work so much faster than Boomers – they fail fast. Boomers need to be “perfect” – which can take forever, if you let it.

2. Set tiny goals. Really little ones.

Your brain may ridicule you, but you will actually re-wire your brain for success.

A six-figure author told a young writer, “Write 20 minutes a day.” When the young writer protested that 20 minutes wouldn’t do anything, the famous author replied, “You’d be amazed at how much I can write in 20 minutes a day.”

3. Reward yourself.

Jerry Seinfeld is the highest-paid comedian in the world. He writes more jokes than anyone else. How?

Each January he gets a calendar and hangs it on the wall. He writes jokes every day.

When he’s done, he marks that day with a big red “X”.

The idea is not to write jokes. The idea is collect an unbroken string of red “X”’s.

I use this technique and find it astonishingly effective.  It is a great way to help yourself through that path from failure to success.

I want those red “X”s, so I do what I need to do to get them?

Seinfeld on failure:

“Keep your head up in failure. And your head down in success.”

What if failure was the real secret to success?

Stay tuned to see how world-class icons and super-stars turned failure into stunning success.

Surprise! Who doesn’t trust you?

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imageI’ve been debating with my husband
whether we should adopt a cat or a dog.

He likes the mystery and idiosyncratic
affection of a cat. (We’ve had two.)

I’m ready for Dog Energy – passionate
excitement every time I open the door.

Either way, we’re ready for a new soul
to love and trust.

Which leads me to you, and trust.

You know you can be trusted.

But guess what? Research shows that your
prospects see you as over 25%
less trustworthy than you see yourself.


Jennifer was.

She was an expert at relationships.
She could lead a lonely client past their
blocks to a committed relationship in 12-15 months.

But Jen wasn’t getting many clients.
Her prospects vaporized when it
came time to work with her.

She could feel their intense interest, at first.

And she could hear them “disappear.”
Right on the phone.
It was a subtle but unmistakable shift in tone

And Jen was scared, struggling, and
at the end of her rope.

What was she doing wrong?

Jennifer was breaking two major rules
in dealing with her prospects.

She was matching their energy,
and she was comforting them.


What? Jen was shocked. How can
you be comfortable without comforting other people?

And why should you behave this way?
Because they need to feel comfortable with
you, but if you comfort them, you are
dissolving their need to work with you.

So first, YOU be comfortable.
We all need our prospective clients to trust us.
You need to close that 25% gap and have them trust you.

You have to “up” your trust factor
when you offer your services.

There are 100 subtle ways to do this.

Here are the most important.

In person or on the phone:


1. Be honest. In fact, be politely blunt.
2. Don’t sell.
3. Give away something of high value.

Radically shift the energy of the conversation:

4. Act as your prospect’s “personal shopper.”
5. Behave (politely) as if they are interviewing you for the job (they are.)
6. Figure out who you hate to work with, and keep that top of mind
while you talk to your prospects. This way you are interviewing
them as well, and it will instantly change the energy of the conversation.

Jennifer was scared, but desperate.

So she became much more honest in her
prospect conversations (the dreaded “sales” call).

Jen was shocked that the more candid she got
about what she felt were her prospect’s real
issues, the more they trusted her.

One of them later said, “I signed with you because
you were so honest with me.”

Jen gave away at least 30 minutes of actual coaching
to each prospect, demonstrating her style, her insights,
and how she worked. The response?

“Jen, this is amazing. Thank you for this time.
I know I want to work with you.”

Jennifer told her prospects that, like a personal shopper,
she was there to help them make the best decision, whether
or not it was to work with her. Immediately, the whole
conversation shifted to a friendly, neutral, engaged tone.

The result? “Jennifer, I feel so comfortable with you.
I feel like you can get me over this problem.”

Before each call, Jen reframed herself as interviewing her
prospects for the “client” position. She imagined turning
down clients she didn’t like – and soon, she began to do it.
She felt calm, powerful, and in control.

The response? “I can tell you’re an expert at this.
I feel like you know me.”

Jen stopped selling. She hated it. Instead, she began to
consult, educate, and ask deep questions. Casually,
she mentioned the amazing results she’d had with other clients.

But that was it. She concentrated instead on showing
her prospect that she had a deep, penetrating vision of
1) their problem, 2) the cause, and 3) what they needed to do about it.

The result? In 60 days, Jennifer began signing
1 in 4 of her prospects.

Jen just raised her rates, and has a full client load.

Stay tuned for Part Two – “Don’t Comfort Your Prospects.”

It’s the best way to lose them.

And you can turn it around overnight.

Your Money Map for 300K- How You Can Make Money

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Woman with a planI spent 3 days at Lisa Sasevich’s
“Speak to Sell” Event in Las Vegas.

It was fantastic.

Lisa is sublime at inspiration and sales.

She’s so good that many women say,
“I can tell she’s doing something
to me, I just want to do the same thing!”

Speaking of sales, do you have a
Money Map for your business?

It makes your marketing a heck of
a lot easier.

It makes you a lot more excited about
what you’re doing.

It makes you much more focused
without even trying.

Here’s what a typical Money Map
looks like:

(DIY means Do It Yourself –
meaning you’re not there for the delivery.)


Money Map
Product/Service Price Upsell Downsell Projected Monthly Sales Annual Sales
6-week DIY Class $497 $197 $197 8/mo+6 upsells=$5,158 $61,896
#2 6-week DIY Class $497 $197 $197 8/mo+4 upsells=$4,764 $57,168
Small Mastermind $4,200 16/yr $67,200
1-1 Mastery + some DIY $9,000 6/yr $54,000


This is a conservative Money Map
for a small business.

There are two hands-off self-study
courses, laden with goodies from you.

There is a small group Mastermind,
with downloaded lessons so all you
have to do is get on the phone and coach.

There is a 1-1 Mastery Coaching which
you do in person, but there are downloads
which your client works through on her own.

There is a Platinum package, in which
you work with your client exclusively.

Do you see how this focuses your

Do you see how you can make money, using these tools?

If a prospect can’t do the Platinum,
offer them the Mastery.
(But let them know nicely what
They’re missing.)

Do you see how this focuses your

Your traffic can comes from
joint ventures, Facebook ads,
embedded webinars, speaking,
and a dozen other channels.

Does this map excite you?

I certainly hope so.

If you look at it and feel

Get this:  Half of it,
once you set it up, is on

Meaning – your business is
running on systems.

Meaning – more free time
for you.

Not to mention
more money.

Gimme Some Time (To Be Clear: How to Make More Money, with Less Stress)

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white rabbit with clockDo you know the White Rabbit in
Alice in Wonderland?

He and I used to have a lot in common.

“I’m late / I’m late / For a very important date.
No time to say “Hello, Goodbye”. / I’m late, I’m late, I’m late.”

(from Lewis Carroll’s Alice in Wonderland)

The White Rabbit and I were always in a hurry.  We always needed some time-       but didn’t have it.  And we needed less stress- but couldn’t make that happen.

Overall, we never had time – for anything.

I decided to put an end to that this year.

I wanted to find out how to make more money- and I did.

Money, in fact, was entirely tied in to time. And also, to stress- you need less stress, to be able to make more money.

Here are the 3 three things I did to create time.

1.    Withstand the Anxiety. 

When I had to create a course, a webinar
and a new site in 60 days…

I said “No” to a great website program,
“No” a great course-creation program, and “No”
to 2 more programs I was offered for free.

I won’t lie to you.  The anxiety was gut-twisting.

What if there was a nugget of information in all
those programs that would (gasp!) change my life?

Maybe there was.  But if I was going to trust,
I was going to believe that it would show up
again when I needed it.

Meanwhile, what would really change my life
was the work in front of me.  OMG, I thought,
this is going to be hard.

But it was amazingly easy to create the
course.  No torture.  It just flowed out.

Then it dawned on me – it was easy because I had
hours of free time with no distractions.

I discovered deep pools of time I didn’t know
were there.  It was a revelation.

The projects were done a month early.
Creating them was fun.

I did less and achieved more.

More Money, More Time, and Less Stress.

All because I said “No” and let go –
of all those tantalizing distractions.

And my belief that I can squeeze
36 hours into 24.

2.  Good Enough

I decided that this course would be just
what my future clients would need and want,
and nothing they didn’t.

I also declared, “It’s OK for this to be good enough.”
(Never had the guts to say that before.)

Surprise!  Shock!  8 short articles about tips
and techniques literally poured onto the page.
I couldn’t stop writing.

The course grew itself into a robust,
content-rich event.

I could barely believe how easy it was.

Because it didn’t have to be perfect.

So it got even better.  With little or no effort
from me.

3. Forgive Your Brain

Beta brains, the bulk of the population,
usually have time for work and play.

Entrepreneurs, artists and salespeople are usually
the ones who are time-starved crazies.

Why?  Our brains live in a different
time zone.  We often “see” time in an endless
stream, not in manageable chunks.

If you’re looking at a ladder, it’s manageable.
If you’re looking at the vast universe all at once,
it’s overwhelming.

Forgive your brain.  You probably have a gifted,
creative, global-vision brain.

It sees everything at once – in a huge
vision.  It perceives time as a stream, not
a ladder.

You have two missions:

1. You need to make the ladder appear.
Gifted brains like to play in the “right-brain” area.
Ladders are boring.  But ladders get you where
you want to go.

2. And you need to make that ladder fun.
Fun is so critical to this brain that
you under-perform without it.

Giving yourself time is one of the ways
you make it fun.

So…where are you hiding your time?

I Bet You Don’t Have Time To Read This (Or to Double Your Income)

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Hammock“I don’t have time.”
“A day off? Are you kidding?”
“I can give you 5 minutes.”

Years ago, I used to say these things.
Looking at them now horrifies me.

What kind of person “has no time”?

Someone who believes in lack,
in poverty consciousness.

Someone who’s kidding themselves.

Someone who wants to know how to double your income-

but has no idea that “having no time” is a surefire way to make that NOT happen.

We think of “time is money” or
“I don’t have enough time in my life.”

In a way, your time is your life.

What did you do for the last 8 hours?

Was it worth it?
Was it worth your life?

Here’s what No Time really means,
and how to get it back.

1. Trust

“I need that traffic program!”
“And that Facebook Ad course!”
“And that JV course! OMG It’s closing at midnight!”

Maybe you do need them, but you don’t
need them all at once.

Those programs will all come around
again. Needing it all now means you don’t
trust that what you want will be there
when you need it.

When you trust in the universe, or whoever
guides you, you trust that when you need something,
it will be there for you. Or you will find it quickly.
And because you trust, you do find it.

With trust and calm on the inside, amazing opportunities
appear on the outside.

This means you let go of that crawling urgency in
your gut that tells you need that cool program
now. Or you need a new client yesterday.

Yes, it can leave you hanging out there in freaky anxiety.
You may go a little nuts for a week or two.

Because secretly, you thought that cool new program
would save you. It won’t.

Because if you need to be saved, you will always need to
be saved. It’s your unconscious default.

That’s why trust is the beginning of a whole different business.
It was for me. Trust leaves you calm, supported and believing
that what you need will be there, when you need it.

Your behavior will be very, very different depending
on which attitude you choose.

So will your business.

Multi-Tasking? Not!

Now if you do buy all those courses and
take them all at once, you’re multi-tasking.
And kidding yourself.

“People can’t multitask very well, and when people
say they can, they’re deluding themselves,” says MIT
neuroscientist Earl Miller. “The brain is very good
at deluding itself.”*

Researchers say they can actually see the brain struggling
while you multi-task.

Multi-tasking keeps you out of trust.
You feel in control because you’re so busy.
You’re actually out of control.
Frenzy inside creates frenzy outside.

Try Trust. It’s a lot easier.

2. Faith

“I have to make my money now!”
“I’m too old to waste a minute!”

You’re squeezing your life to death.
If you have to get it all done now,
then you have no faith in the future.

Actually, there is no future.
All those baby steps you’re taking
right now are your future.

Do you ever think –
“How did it get to be December?!”

Give your life room to breathe.

Taking baby steps is faith.
Giant leaps, huge shifts, yes! they can definitely happen.

But they usually happen to people who
Take baby steps every day.

Baby steps grow your faith.
And faith gets rewarded. Always.

How? You will make more money, and
you will live to enjoy it.

Note: If you cannot neurologically
slow down, your brain needs help.
Meditation and brain entrainment
are two ideas.

3. Love

“I can meet you for coffee, but not dinner.”

Too busy for friends?
If dinner with friends is just another
item on your to-do list, newsflash:

You are moving too fast to
achieve what you want.

College presidents are told to be good
to their A students, because this group will
become future professors.

And be good to their C students, because
this group – the C students –
the ones who took time for partying and
sports and extra-curriculars –

will become their biggest donors.

Got that?

If you are not taking time for friends,
you are not taking time for yourself.
You’re co-starring in your own life.

And losing money.

Want a thrilling, successful business?

Want to be able to double your income?

Keep the love in your life alive.

When you do, you will often find that
“the slower you take it, the faster it comes.”

You’ll get there faster and enjoy the ride.

*Excerpt From Think You’re Multi-tasking? Think Again.
By Jon Hamilton

3 Signs You’re About to Make More Money

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Woman with Money3 months ago I was preparing
for a huge JV.   Up til midnight,
18-hour days, crunch time.

I vaguely noticed that my prospects were
forgetting to call, and opportunities
I’d lined up weren’t happening.

I rescheduled the JV.

Like magic, new clients
appeared out of nowhere.
Prospects started calling.
I got a request for a corporate training
and a radio interview.  People wanted my sales training tips.

One guy called to buy a product,
and said, with great good humor,
“I’m trying to give you money!”

What had stopped this flow?

I forgot to relax.

Relaxing is the No. 1 sign
that you are about to make more

I wrote about this last year, and it has
proven so true for me and my clients in
the last 12 months, that I’m writing about it

3 Signs You Are About to Make More Money

Last week I was laughing with one of the world’s leading
experts in East/West medicine, about the hypey
promises of online marketing.  She has many clients
in this field.

“You all want to make a million right now,” she

“So, how can we?” I shot back.

She paused for a second, then leaned forward
and whispered, “ Relax.”

It seems completely counter-productive.

Actually, it’s one of the signals that you are
about to make more mon.ey.

There are 3 signs that tell you you’re
about to take off.  I’ve watched it
happen to me and my clients –
so often that it’s not a coincidence.

Here are the 3 tell-tale signs…


90% of people who make a big financial
shift have had a personal experience that leaves
them deeply relaxed.

You are all of a sudden much, much calmer
than you used to be.  About everything in
your life and your business.

In fact, this is such a huge signal of success
that your friends can feel it.
It’s noticeable.

You don’t sweat the small stuff.
You laugh at bright shiny objects
but you don’t pick them up.

You start to choose the
clients you want to work with.
You don’t take everyone.
The clients you do take are a lot more fun.

When you blog or do videos,
you sound “more like you.”
You’re more authentic.
And your audience grows.

Selling High-End packages and
doubling your income in a week
leaves you jazzed and full of energy.
Not burned out and crazy.

What happened?

Something inside you let go –
because intuitively you know
you’re going to make it.

When you release, you relax.
When you relax, you let go.
When you let go, you are able to receive –
about 600% more than you were before.


2.  FUN

All of a sudden, life’s fun again.

Maybe you really like your new clients,
or you raised your rates
to five figures and it’s a thrill, or
you’re nuts about Google hangouts.

It doesn’t matter.

Fun is essential to success.
Fun is critical to mega-success.
Michael Jordan knew this.
Oprah knows it.
Richard Branson knows it.

And you’ve found a way to put
fun into your day.

When you are having fun,
you radiate.

You are 300% more attractive.
And you attract 300% more
opportunities, clients, offers, and mon.ey.

You are operating from your heart-brain,
which has more neural pathways than your
-brain.  This is a big secret of the stupendous
success achieved by world-class super-stars.
They operate from the heart-brain – first.


3.   TRUST

You’ve released your death-grip on “six figures”
and “success.”

You’ve started to trust that it will come.

Therefore, you have automatically changed the
way you relate to the world.

We change our world by our perception.
(In physics it’s called the Uncertainty Principle.)

So by the same token,
your world is no longer the same.

It is coming alive with possibilities, offers,
clients, and ideas that bring you mon.ey.

And guess what – it looks easier to you now.

You no longer agonize over every email,
every webinar, every offer.

Therefore, you are actually creating new neural pathways
that allow you to function at a higher level.

So your life really is easier.

Usually, at this stage you have chosen one
business model, one mentor, and one
dominant marketing channel.

You’ve uncluttered.

Guess what?

De-cluttering raises your IQ.

So you really are functioning at a higher level.

Do you notice one or more of these signs
in yourself?

Good.  Get ready to fly.

I nearly blew it last week.

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Eiffel-TowerMaybe it’s the crazy weather,
but I nearly blew it big-time last week.

I was writing emails for a big Joint Venture,
and I was thrilled with all the new stuff I had
to teach people.

Then 2 days later I re-read the email,
and said in disgust,
“Ann, head’s up. They. Don’t. Care.”

People buy Paris.

The don’t buy the plane.

Do you care what kind of nuts and bolts
are on the plane that takes you to Paris?


Yet there I was, selling them the plane –
the cool how-tos, the hidden techniques, the secret tips…

And here are the things people really want:

  • A wealthy lifestyle
  • Double my income in 12 months
  • 4-day weeks
  • 6-hour work days
  • Triple my income in 18 months

Can you promise these things?

No. But I’ve helped clients to triple their
income in 18 months.  It is certainly possible to double your income.

And, I can certainly promise
the possibility.

And I know the formula for making
a comfortable 6-figure income on 25-30
hours a week.

Arc-de-TiompheBut – these things are Paris – our real desires.

These are the reasons why people
sign up, opt in, register, and buy.

And it’s so easy to get it backwards
when you’re trying to make an offer!

I show people how to sell Paris, not the plane.

And my clients make a lot more money when they do,
Online and off.


1. It’s the only thing your audience wants.

2. And almost nobody does it – nobody offers Paris –
we all offer the plane.

Selling the plane is such a dangerous, unconscious trap.
And it’s incredibly easy to fall into.

See if you can tell the difference in these bullet points:


  • Find the Key Motivator hidden in every sales conversation,
    and land more clients instantly.
  • Ignite the desire hidden in your prospects,
    and get ready for an avalanche of business.
  • Find the secret Deal Stopper that’s keeping your prospect
    from signing and demolish their resistance in minutes

You may want to know this stuff, but deep down…is this really what you want?

Or do you really want:

  • A wealthy, laptop lifestyle
  • To increase or even double your income in months, not years.
  • To work 30 hours a week
  • A chance to double your income.

Can you see why that last list is Paris?

Can you see why you always need to include
that kind of vision in your offers?


To make sure you always put Paris in what you’re offering,
use the phrase “so that.”

“Sell your prospects like you sell your partner, your kids and you dog, so that
you sign client after client in a comfortable, stress-free style all your own.”

Check and see if you are offering what you like to offer, instead
of what your prospects are hungry for.

It can make a huge difference in your income.

4 Kinds of Too Expensive

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Have you ever come to the end of a great
prospect call and heard, “I’d love to, but
it’s too expensive.”

Jerri was superb coach and trainer, but
selling made her nervous.

Whenever she heard,
“It’s too expensive, ”Jerri made the
rookie mistake of talking back to her

Rookie Mistakes:

  1. “Not when you compare the value you’ll be getting.”
  2. “This program is actually half my usual rate.”
  3. “Do you know what Tony Robbins charges?”
  4. “Can you afford not to invest?”
  5. “What will happen if you don’t invest in yourself now?”

And more often than not, the prospect would hang
up with, “Let me think about it.”

And Jerri would follow up, and hear,
“Thank you for calling, but I can’t make a
decision now.”

Jerri was suffering and so was her income.

Jerri didn’t know was that there are
4 kinds of “too expensive,” and she didn’t
know how to find out which one she was
up against.

Here are the 4 kinds of “Too Expensive.”

The 4 Kinds of “Too Expensive”

  1. “I don’t have the money– period.”
  2. “I don’t know whether this is worth it.”
  3. “I don’t know whether this compares favorably to other options.”
  4. “I think that this is worth it, but I’m not sure I want to spend the money.”

Jerri stopped trying to answer the “too expensive” objection.

She started asking questions instead.

Jerri realized that she had to find out which “too expensive”
she was dealing with.  Otherwise the conversation turned into:
“Who, me? Expensive?  I’m not expensive. Not when you consider the value…”

This was the deadly trap Jerri had fallen into.
All she got was excuse after excuse.

She could not find the real deal-stopper,
So she couldn’t deal with it and close her client.

Finding the Real Excuse

Jerri learned to gently ask questions, such as:

  1. “Well, I mean, will they switch off the electricity if you spend the money?”
  2. “You know, having listened to your friends who’ve done the course, you think you personally can do it? They did it, but it depends upon you…
  3. “So, you’re saying that yes, you see yourself doubling your revenue. Do you think there’s an easier, cheaper way of doing it?”
  4. “You said you’ve misspent money in the past on programs? Do you feel that this could happen again with the one here?”

Faster than she could imagine, Jerri’s prospects
began to open up to her, because people tend to get
very honest when they feel respected.

And she was able to help them see what was really stopping

And by remaining neutral and questioning, Jerri helped
her prospects make a good decision – which frequently
became – to work with her.

Jerri began to sign client after client.
Her business began to grow, and so did her new-found

Don’t settle for the first “too expensive” you hear.
It’s a smoke screen.
Keep asking.

© Ann Convery
Sales Training Consultant

5 Chill Pills for Smoother, Faster Success-How to Succeed In Sales

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This week’s story is about how our industry
promotes anxiety, because anxiety sells.

And it also can kill your business.

5 Chill Pills

Sherrie was a great business coach who
showed her clients how to be successful and
happy at the same time.

Personally, Sherrie was a basket case.

She knew what she had to do to run
a successful business, but a few things
got in her way.  Every day.

1.  Her inbox was filled with headlines


  • Are you panicking about money?
  • What? You’re Not on Google Hangout?
  • These 3 Keys Can Shut Down Your Business
  • Still struggling to make 6 figures?
  • Are you letting your prospects down?  Shame!

2. Sherrie was a gifted former dancer who
had global vision.  She could see her clients’
problems and solutions in a nano-second.

Problem was, she could also see every
exhausting little thing she needed to do to
uplevel her business – and she saw it all at once.

Because she was a “global,”
and that’s how globals see the world.

3. Sherrie was gifted, which means she had a
dominant right brain.

The left brain can process about 7 bits of information
per second.

The right brain can process millions.

Sherrie’s brain was literally awash in millions of bits
of data…. that she didn’t need.

4. Another habit of the right-brained is multi-taking.
Sherrie was good at answering emails while on
the phone as she stroked her cat and checked out

Multi-tasking degrades your ability to
get things done.  It’s not a cool thing to do.
It’s an addiction.

5. Sherrie answered emails.   Her anxiety
was so high by mid-afternoon that she
answered every email that came in, as
soon as it came in.

What had happened to the gifted, happy
woman who set out to change the world?

She was living with far too much anxiety
and not dealing with it well.

Anxiety it like a virus – research proves it.

You can catch it like a cold.

Marketers know this well – that’s why
those miserable subject lines are designed
to scare you into buying something,
anything! To get rid of your anxiety.

Sherrie also discovered the rules
that worked well for her type of brain.

Sherrie changed 5 habits that changed her

And cut her anxiety in half.

1. She sent all promo emails to a separate
file.  No gloom and doom every day to
amp up the anxiety.

2. She kept her business “map” where
she could see it.  So every time her
brain saw the “whole picture” of
building a multi-6 figure business,
she calmed herself by focusing on just
one step at a time.

3. She got rid of 85% of the icons on
her desktop.  She threw out everything
in her office that was old and unused.
She purged her laptop of all unused files.

Research and rumor has it that
de-cluttering raises your IQ.

Sherrie went on a “low information diet.”
She did just what she had to do for her
business, and rewarded herself at the
end of every day.

Rewarding yourself reinforces the new
habit and tells your brain, “Good girl!
Way to go!”   Our Old Brains actually
like being rewarded.

4.  Multi-tasking was hard but Sherrie
conquered it.  She used a timer, and gave
herself 15-30 minutes per task, with no break..
Eventually she became an ace at focus,
which lowered her anxiety and
increased her business.

5. Sherrie closed her email program
and set the timer on her phone to
go off twice a day.  This was hard
at first, but after a while she began
to enjoy the control.

And the enjoyment, the new control,
the low anxiety level, conveyed itself
to her clients.

After three months of practice,
Sherrie ended up with peaceful,
productive days, and happier clients.

This was how to succeed in sales.  This was what worked for her.

She also increased her business
by 20% in 90 days.

She had hope.

If you can get your business up that far in 90 days…

It wouldn’t be so hard to ultimately double your income.

It was the first time Sherrie began
to enjoy her success.

Don’t let anxiety choke the joy
out of your days.

Or your income.

5 Success Secrets for the Right-Brained Only

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Happy mid-January, and I wish you all
a dash of California weather.

Actually it’s weird to be shopping for vegetables
at the farmer’s market in a tank top.

Somehow my Jersey roots say there ought
to be snow and ice, and I have to EARN
my Spring.

Having to EARN your success is one
of the best ways to sabotage yourself
in business.

If you think you need to embrace all that
drudgery, admin, and nit-picky detail
in order to justify your success – think again.

I happen to belong to the group called
“Creatives.” Some businesspeople
look down their noses at Creatives.

We’re the brilliant flakes, we don’t focus
well (says who?), we may have trouble with
math, consistency’s an issue, and
goals can make us cringe.

Well I got news for ya.

Steve Jobs was an A+ Creative,
and so is Sir Richard Branson.  A lot of
geniuses and gurus of selling techniques
are people who figured out a way to make work — work for THEM.

Just FYI: “Right brain” is really a misnomer.
Normal “beta” brains run at 16-18 revolutions
per nanosecond.

Right brains, or ADD / Creative brains,
run from 4 to 8 revolutions per nanosecond.
And the slower the brain, the faster
you think.

The only reason it’s called ADD is because it was
discovered by a psychologist. If it had been discovered
by an artist, it would be recognized as the gifted brain it is.

Here are a few tips to make work – work for you:

1. If you follow some time management
rules, you’d have every minute of your day
planned. This is hell for the Right-Brained.

HEAD’S UP: If it’s scheduled it’s
not fun. This brain actually NEEDS at least
one hour of unscheduled “noodling” time,
in order to maintain health. Per day.
So if you catch yourself staring out the
window, ditch the guilt. You’re practicing
brain health.

2. Setting Goals can be misery for the
Right-Brained. This is because goals usually
require systematic, respective steps to get there.

HEAD’S UP: Right Brains cannot bear the boredom
of repetitive tasks. This does not mean you do
not have discipline. This means your brain rebels
at bean-counting. Break your goals into 15-minute
segments, and give yourself a reward at the end.
You will accomplish so much more it will
astound you.

And you can get rid of the guilt at not having

You need to find out how your brain works,
what it wants from you, and how you can best work
together to achieve those brilliant results.

3. Bright Shiny Object Syndrome.
This is a peculiar form of purgatory for the
Right-Brained. Because you can see all the
possibilities, and because the brain refuses
to be bored, which makes you chase every
BSO you see.

This is where Right Brains fall down.
We juggle so well we keep adding more
balls until they all fall down.

HEAD’S UP: Right brains come with
an amazing ability to hyper-focus.
So finish one project at a time. The sky
will not fall if you do not finish them all
this month.

Move all unnecessary emails to another folder.
Turn off your phone.
Find a friend or coach to help you break the
email and phone and social media addiction.

Use that hyper-focus and finish the job.

Congratulate your brain. Like a 5-year-old,
it likes praise and prizes. Let it know how
well it performed and how grateful you are.

4. You’re answering emails at 2:00 a.m.

HEAD’s UP: If you do have a slow-wave
brain, according to Sherry Hardy of
Hardy Brain Training, a computer screen actually
speeds up your brain. It’s like brain heroin.

Regular beta brains can sit in front of a screen
for 6-8 hours and leave. But you get hooked.
You don’t know it, but your brain’s addicted
to the speed.

Get a greater reward for yourself (a trashy
novel, a dance class) anything that will make
you leave that screen at or before 8:00pm.

And Don’t Go Back!

5. Right Brains can hyper-focus, which
means when we’re doing something fun,
we can do it without food or water for 18 hours
straight and not notice.

HEADS’ UP: You may be low in
Executive Functioning skills. This means
you have trouble finishing one short task
and moving to the next immediately.

Others call us inefficient.
We call it bored.

HEAD’S UP: Enlist your brain.
Give yourself 15 minutes
max to finish one part of a task,
and make sure you build in a reward.
Otherwise it won’t work.

You may not think you can hop from one task to
another, but you can do it if it’s a game to your brain.

Realize that you have an extremely gifted brain,
and like Sir Richard Branson, you need to get creative and
make your work life work for you.

Everyone else’s well-meaning advice won’t cut it.

Make it fun, stimulating, and endlessly rewarding.
Build in at least 10 small juicy rewards per day.

And watch your results begin to soar.