Why Your Leads are Ticked Off At You (A Guide to Lead Nurturing)

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The odds of making contact with a lead increases 100x if called within 5 minutes.  (Source: Lead Response Management Study)

The chances of qualifying a lead are 21x better if called within 5 minutes.  (Source: Lead Response Management Study)

Research shows that 35-50% of sales go to the vendor that responds first.  (Source: InsideSales.com)

Only 1 in 50 deals are struck at a first meeting.  (Source: The Marketing Donut)

63% of people requesting information on your company today will not purchase for at least 3 months – and 20% will take more than 12 months to buy.  (Source: The Marketing Donut)

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.  (Source: Forrester Research)

Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: Aberdeen Research)

2% of sales are made on the first contact, 3% on the second, 5% on the third, & 10% on the fourth. (Source: The Marketing Donut)

80% of sales are made on the 5th to 12th contact after the first meeting. (Source: The Marketing Donut)

44% of salespeople give up after 1 follow up. (Source: The Marketing Donut)

 

Social Media

93% of businesses and marketers have profiles on social media.  (Source: Beta21)

On average, companies respond to only 30% of social media fans’ feedback.  (Source: Social Bakers)

Approximately 46% of online users rely on social media when making a purchase decision. (Source: Nielsen)

Taken from
http://blog.hubspot.com/marketing/why-your-leads-are-annoyed?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=13960231

So… do you treat your leads and prospects as carefully as you would a first date
with someone you really like?  Do you understand that this is a crucial part of lead nurturing?

Can you see why your leads are ticked off at you if you give up after the first or second or third try?

They like to be courted, just like you do.

They like to get to know you.  They like to buy when it’s their decision.

Try treating your lead generation system like a caring date scenario, with a great outcome in mind.

They’re not “leads”.  They’re people.

Treat them like someone you really want a relationship with.

It can make a huge difference to your income when you do.

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